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| Domestic Business
- Marketing Divisions :
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With the base that Indoco has created over the past six decades,
it has come a long way in the domestic market. Indoco's profound
knowledge and understanding of Indian pharmaceutical landscape has
catapulted the Company into a reputed branded generic player.
The company has a product basket of branded generics and value
added generics across its five marketing divisions, each of which
is growing with a healthy double digit growth rate. These marketing
divisions are focusing on different specialties:
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INDOCO : Indoco division is a lead division
contributing 48 per cent to the total domestic sales. This
division caters to General Physicians, Consulting
Physicians, Gynaecologists, Pediatricians and ENTs. At the
Therapy level, it is present in key therapeutic areas like
Anti-infectives, Gastro-intestinal, Respiratory, Derma,
Anti-diabetics and Vitamins / Minerals / Nutrients. (click
here to view product list)
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SPADE : Spade is the 2nd largest division of the
Company, contributing 20 per cent to the total domestic
sales. This division caters to General Practitioners,
Pediatricians, Consulting Physicians and Gynecologists. (click
here to view product list)
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WARREN : Warren is the 3rd largest division which
commands number one position in the dental care category and
maintains the leadership position by catering to Dentists,
GPs and ENTs. (click
here to view product list)
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SPERA : Spera is relatively a new marketing division,
yet contributing to 10 per cent of the total domestic sales
revenues in a short span. Among Specialties, the GP (MBBS)
and Non MBBS segments contribute a major prescription share
of this division at 50 per cent followed by Pediatricians &
Gynecologists.
(click
here to view product list)
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EXCEL : Excel division has been carved out of Warren
as a strategic move to focus on Ophthalmologists. This move
is paying dividends as Excel has registered an 18 per cent
growth during the year. (click
here to view product list)
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In addition to the existing 5 divisions, the Company launched two new divisions, viz. Xtend (product list) to target extra-urban towns and Eterna (product list) to focus on niche doctor specialities. |
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