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Domestic Business - Marketing Divisions :

With the base that Indoco has created over the past six decades, it has come a long way in the domestic market. Indoco's profound knowledge and understanding of Indian pharmaceutical landscape has catapulted the Company into a reputed branded generic player.

The company has a product basket of branded generics and value added generics across its five marketing divisions, each of which is growing with a healthy double digit growth rate. These marketing divisions are focusing on different specialties:
 
INDOCO : Indoco division is a lead division contributing 48 per cent to the total domestic sales. This division caters to General Physicians, Consulting Physicians, Gynaecologists, Pediatricians and ENTs. At the Therapy level, it is present in key therapeutic areas like Anti-infectives, Gastro-intestinal, Respiratory, Derma, Anti-diabetics and Vitamins / Minerals / Nutrients. (click here to view product list)
   
SPADE : Spade is the 2nd largest division of the Company, contributing 20 per cent to the total domestic sales. This division caters to General Practitioners, Pediatricians, Consulting Physicians and Gynecologists. (click here to view product list)
   
WARREN : Warren is the 3rd largest division which commands number one position in the dental care category and maintains the leadership position by catering to Dentists, GPs and ENTs. (click here to view product list)
   
SPERA : Spera is relatively a new marketing division, yet contributing to 10 per cent of the total domestic sales revenues in a short span. Among Specialties, the GP (MBBS) and Non MBBS segments contribute a major prescription share of this division at 50 per cent followed by Pediatricians & Gynecologists. (click here to view product list)
   
EXCEL : Excel division has been carved out of Warren as a strategic move to focus on Ophthalmologists. This move is paying dividends as Excel has registered an 18 per cent growth during the year. (click here to view product list)
   
  In addition to the existing 5 divisions, the Company launched two new divisions, viz. Xtend (product list) to target extra-urban towns and Eterna (product list) to focus on niche doctor specialities.